The Bridge Group, Inc. Blog The 2021 SDR Metrics Report is Here

For obvious reasons, 2020 will be remembered for COVID-19. While some implications already seem apparent (hanging out slacking on teamed zooms, remote work, inside selling), many will take time to become perceptible. It’s been said 1,000 times but remains true. The pandemic accelerated many pre-existing trends.  In our just released 2021 SDR Metrics & Compensation Report, we analyze the shifts in sales development over recent years and which trends have accelerated. We dig into areas like motion, model, ramp, promotions, attrition, activity, comp, tech stack, and front-line leadership. About the Participants This is our eighth round of this research project and I can tell you it's our best one yet. This year, 406 Executives from a broad range of B2B companies participated. (91% with HQs in North America, median respondent revenues of $35M, and median ASP/ACV at $55K).